Fans Survey 2018 – Demographics

Male / Female

Conclusion ?

Is there a conclusion ? Maybe useful in targeting advertising ? Maybe useful when considering merchandise ?


Age Groups

Conclusions ?

Generally considered that the 18-25 age group are society’s “cash cows” with income but limited outgoings. Our fanbase has only 11% in this category and that may be inflated by the online survey responses being weighted towards those with a greater online presence. Should we be targeting 18-25s more ? Pubs, Clubs, ESP Magazine, Sixth Forms, Colleges, etc ?


Home Postcodes

Conclusions ?

The surprise, if any, seems to be “other” as that would suggest more than 1 in 5 are travelling to games from well outside of the Peterborough area. 46.2% of fans DO travel from the Greater Peterborough postcodes of PE1 – PE5.


Tomorrow ……. “How did you first get introduced to Peterborough hockey ?”